There are a lot of bad marketers online today. You will find that for every SEO company that is going to give you a good presence on the web, there are hundreds of negative ones. With so many companies trying to build business around gullible people, it seems like there is a never ending race to see who can make the most money taking shortcuts online. You do not want to get wrapped up in this world of negative search engine optimization, but it happens a lot. There are some warning signs that you may want to consider, especially if you get a consultation with a firm and they recommend that you follow some terrible ideas. There are a lot of tips that will completely collapse your website. You don’t want to chase them, and you will want to educate yourself on what they are before you start putting money down on any company today. The following are just some of the bad tips that get recommended to people all the time.
Negative SEO Practices
Take the positive things that a company can do for you, and then make them opposite. So instead of going with good content management, you can go with bad. Instead of getting positive keyword implementation, you focus on the bad. This may seem odd, but there are a lot of companies engaging in this unethical practice. The main goal of negative options is to put an albatross around the neck of your competition. This can cause a great deal of issue to their site, and could drag their rankings down and by proxy will drive yours up. You may find that this works in the interim, but if the other sites that you’re doing this to find out, they will target you in a negative way or they will find ways to make sure that their rank returns as a result of positive integration. The negative side of things will only work on a temporary basis, and will cause you to lose sight of the bigger picture.
Saturate The Backlink Market
Backlinks have been called the lifeblood of SEO today. They are great to have, and they serve as recommendations to your site from other larger entities. These are great to have in place, however, you will find that they can end up causing you a great deal of trouble if you place them wrong. The worst thing that you can do is buy 1,000 or even 500 of these and place them with links to your site. Look up “buy backlinks” or any variation on those keywords and you will get hit with a lot of results from companies that will do this for you. In fact, you could buy 10,000 links from some companies for no less than $5. If you are buying links at this price, you’re going to have a huge drop in market share guaranteed.
Post Duplicate Content
One article, 25 websites, that’s the formula that used to get a lot of people to the top of search engines. Do this today and you will get to the bottom fast. Never accept duplicate content, never. Not only is this unethical, it’s going to drive you down in the rankings faster than anything else. If you have 1 article, it’s ok to manually rewrite it several times, but never duplicate it and by all means do not use software to do it either. Software that spins your articles is not only terrible, it will cause your readership to drop and peg you as someone that is taking shortcuts to the marketing world.
Guest Blogging On The Wrong Sites
There’s something grand about guest blogging. It can build your relationship with other people in your industry, and it can put you in direct contact with a broader audience. It can even give you some powerful backlinks, reviews, and recommendations. However, you will find that this doesn’t necessary work in the long term if you do not pick out the right sites. You need to ensure that the websites that you decide to post on are high quality and will deliver on the promise of good overall traffic design and layout. Do not just throw your writing or brand around to the whole internet. Throwing a blanket of posts in a fast rate of speed is not good. You will find yourself labeled as a spammer and that is hard to come back from.
Hire Someone Competent
At the end of the day you absolutely need to be wary of the above tips. If you are on the search for a good SEO company and they are tell you to move forward with the aforementioned, you are going to miss out on something grand. There are no shortcuts to internet marketing, at least not in the long term. Long term marketing requires you to work hard to implement the right components overall. You will not see a good result if you cut corners, and you hire the wrong people. Hire someone that has a proven track record of traffic generation, search engine implementation and more. The sobering thing here is that there is a lot of good out there, you just have to find it.